Photokina: Cologne, Germany — I haven’t been surprised at all by the interest that our new products have generated here at photokina. But as I watch interactions in the booth, I begin to think about our existing lineup too. What are the favorites? For example, it seems like there’s always a Pro Trekker disassembled somewhere on the floor.
At the end of the day Thursday, I asked one of helpers, “What was your most requested product today?” She said the Flipside. I had noticed her conducting countless Flipside demos, so I wasn’t surprised at her response. Many booth visitors seem to appreciate the security of the bag while wearing it, and how you can access its contents just by swinging it around and opening it up like a table while it’s still secured to your waist. This capability is very handy when working in snow, rain, and muddy environments. It’s really quite innovative.
And that’s the thing about big shows like photokina. It’s not just the new stuff. I find it a great opportunity to watch how people use our bags, and observe their reactions to the various features. In the end, that is what we really care about.