Wow! Day 3 at PPE was as stellar as the rest. We gave customers the “tour” of our new DSLR Video Fastpack AW. We launched it earlier in October, but today a lot more folks got to try it out. It’s an extension of our award-winning Fastpack series and is purpose built for multimedia photographers who shoot stills, video and capture sound.

Thanks so much to our Lowepro team on the convention center floor for their hard work, and an even bigger thanks to everyone who stopped by booth #1119 to spend time with us. As promised, we’re adding new photos, plus our Day 3 video of highlights for you.

The Lowepro team at PPE had another great day unveiling our new products, helping shooters choose the perfect bags for their work, and saying hello to our pro photographer friends, including Loweprofessionals Eric Meola and Cristina Mittermeier.

Today we showcased our travel-friendly Pro Roller Lite AW. It’s the ultra-lean and ultra-lightweight solution for shooters who carry a lot of pro-sized gear as they fly all over the world. Watch the Day 2 video and enjoy. There’s one more day of PPE tomorrow and more highlights to come from us.

Carry-on with confidence

It’s light and lean enough to carry on a plane with a complete pro camera set-up. It’s easy to operate with an angled, telescoping handle and premium wheels. It’s our most lightweight roller series to date: the Pro Roller Lite AW. Each roller weighs less than 10 pounds or 3.6 kilograms (without gear) and is sized below the standard international carry-on requirements (less than 45 linear inches or 114.3 centimeters).

We think it’s ideal for the traveling photographer. And we have two videos to illustrate how the Pro Roller Lite AW keeps gear super-organized, plus makes it easy to get from point A to point B, without hassles. One is from producer/director Michael Coleman. The next is our product overview. Take a look now and get all the details on this ultra-lean and ultra-lightweight carrying solution. We’re unveiling it at PPE in NYC this week and will share more reviews as they roll in.

Opening day at PPE is always exciting for us. We  meet some of our customers, touch base with pros who work with our gear, and get insights on the latest hardware, software and new ideas from the world of imagery.

Today we featured  Pro Messenger AW with the innovative flap and soft-sided, discreet profile. Here are highlights in our Day 1 video from the Lowepro booth (it’s #1119 if you plan to stop by Friday or Saturday) at the Jacob K. Javits Convention Center in New York.

We’ll have more to share tomorrow. So please check back.

When everything feels right

When your gear feels right, your work goes more smoothly. This idea inspired the design of our new Pro Messenger AW series, launching worldwide today and live at PPE in NYC. Its durable, yet soft exterior is reminiscent of classic canvas, but it’s actually a modern performance fabric. It’s built to fit pro-sized camera gear in configurations you’ve told us work best. And it has an innovative flap that effortlessly folds in half to quiet your moves and quicken your pace.

But don’t just take our word for it. Watch Australian pro shooter Jack Atley’s day out with the Pro Messenger AW in Sydney, Australia and get highlights of the three-bag series. And read pro photographer Catherine Hall’s review of this new and discreet messenger in her blog.

There’s more to come on our new Pro Messenger AW. So stay tuned.

We’re very pleased to unveil the new
DSLR Video Fastpack AW series.
We like to think of it as “mobility redefined”
as it helps you move more efficiently with your gear. It builds on the award-winning design
of our original Fastpack backpack and
incorporates flexible options for today’s multimedia photographer.

What did we add to this fast-access pack?
More storage options—including dedicated space for audio equipment.
Secure ways to attach a tripod or rig mount—ideal when you’re shooting stills
or video. Plus, a built-in All Weather AW Cover™ to protect your gear from
the elements.

We asked visual journalist Max Morse to work out of this new pack while he was shooting in San Francisco. After spending some time with it he said, “For everyday shooting with a couple of bodies, a couple of lenses and my audio equipment, it’s really unparalleled.”

Watch his video review and find out why the new DSLR Video Fastpack AW truly is mobility redefined.

Editor’s note: The Lowepro team is fortunate to have Sports Illustrated photographer Robert Beck visiting us today while he’s in the San Francisco area on assignment. He sat down with our design colleague Luis to talk about a few of his go-to Lowepro bags (like the Pro Runner 450 AW) and help us shape some design ideas for the future.

“Meeting an amazing Sports Illustrated photographer like Robert Beck is one of the highlights of designing at Lowepro. On any given job, he’s making dozens of fast decisions, easily working 9 different cameras, including his remotes. His work proves he’s doing it right. He’s broken down a lot of complicated decisions and lessons learned into what he casually refers to as ‘routines.’ What’s routine for him is pretty extraordinary for many of us. I spend every day developing ways to improve the photographer’s workflow, and talking with him, hearing his stories, has got my brain spinning with new ideas. I’m shadowing him at a local football game tonight and I’m pretty excited to see him in action.” (Luis)