The Flipside Continues to Draw Interest

By September 23, 2010Products

Photokina: Cologne, Germany — I haven’t been surprised at all by the interest that our new products have generated here at photokina. But as I watch interactions in the booth, I begin to think about our existing lineup too. What are the favorites? For example, it seems like there’s always a Pro Trekker disassembled somewhere on the floor.

At the end of the day Thursday, I asked one of helpers, “What was your most requested product today?” She said the Flipside. I had noticed her conducting countless Flipside demos, so I wasn’t surprised at her response. Many booth visitors seem to appreciate the security of the bag while wearing it, and how you can access its contents just by swinging it around and opening it up like a table while it’s still secured to your waist. This capability is very handy when working in snow, rain, and muddy environments. It’s really quite innovative.

And that’s the thing about big shows like photokina. It’s not just the new stuff. I find it a great opportunity to watch how people use our bags, and observe their reactions to the various features. In the end, that is what we really care about.


About Derrick

Derrick Story is a professional photographer, writer, teacher and photography evangelist for Lowepro. He has authored several digital media books, including his latest, The Photoshop CS4 Companion for Photographers and The Digital Photography Companion (O'Reilly Media, publisher). Derrick is a Senior Contributor for Macworld magazine where he writes a digital photography column, and he's a regular presenter on the popular training site, Online, Derrick has formed a virtual camera club called The Digital Story ( that's open to all photography enthusiasts. The site features weekly podcasts, daily posts, training videos, and reader-submitted photos. You can reach Derrick at

One Comment

  • Flipsides are great bags. Just wish there would be a 500 AW…although I wouldn’t be sure if I could choose between like a Pro Runner 450 AW and that one. I’d probably buy both of them in the end anyway, haha ;).

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