A Move for the New Year

By December 20, 2010Americas/U.S.

Ever since I’ve been working with Lowepro, they’ve lived on the second story of a lovely office building located in Sebastopol, CA, about an hour north of San Francisco. It’s an area I know well. I live about 20 minutes away in Santa Rosa, and have had jobs in Sebastopol for the last 10 years. But December will be our last month in the “Gravenstein Apple” town. As of Jan. 2, 2011, our headquarters will reside down the road south in Petaluma, about 20 minutes closer to the Golden Gate Bridge.

I drive to HQ a couple times a week for meetings and to catch up with my coworkers. Last Thursday will most likely have been my last visit there. Around every corner boxes were stacked high as we prepare to relocate. Anyone who has ever made a big move knows the challenges involved.

Boxes are stacked high as we prepare to relocate our headquarters.

We’re moving because, quite honestly, we’ve outgrown our current location. As we look at the roadmap for what lies ahead, we’re going to need more room and the best talent we can find to continue to innovate, communicate, and fulfill the needs of our customers… you. I’m very excited about 2011. This is a company that always wants to do better. During our final “lowdown” meeting with everyone in attendance, Gil, our CEO, talked about how hard we can be on ourselves, adding “that’s OK, just keep your perspective.” In other words, yes, never be satisfied, but remember that it also takes patience (with yourself and others) as you strive to move forward.

Our new address, as of Jan. 2, 2011, will be: Lowepro, 1435 N. McDowell, Suite 200, Petaluma, CA 94954. It seems appropriate that we start this exciting New Year in a new location. I can’t tell you how much I look forward to working with you in 2011. I think together, we’re going to achieve great things.

Derrick Story is the Photography Evangelist for Lowepro.


About Derrick

Derrick Story is a professional photographer, writer, teacher and photography evangelist for Lowepro. He has authored several digital media books, including his latest, The Photoshop CS4 Companion for Photographers and The Digital Photography Companion (O'Reilly Media, publisher). Derrick is a Senior Contributor for Macworld magazine where he writes a digital photography column, and he's a regular presenter on the popular training site, Lynda.com. Online, Derrick has formed a virtual camera club called The Digital Story (www.thedigitalstory.com) that's open to all photography enthusiasts. The site features weekly podcasts, daily posts, training videos, and reader-submitted photos. You can reach Derrick at DStory@lowepro.com

One Comment

Our Brands