We recently posted a link to a cool video shot by Craig Pulsifer on our Facebook page. As it turns out, the video back-story is almost as interesting as the reel itself.

Craig was in the Philippines shooting a self-funded documentary about hopeful solutions for at-risk kids among Manila’s urban poor. In more posh locations, he also planned to produce stock stills and a demo video for his portfolio. We’re delighted he selected our DryZone pack for the motion piece.

But shoot day quickly turned into what Craig calls classic mayhem.

“I had lined up an incredible, 5’8″ model from Cebu (central Philippines) for the story,” he says, “but she jammed just as the assistant rolled into the driveway with the rented van.” With gear assembled, an assistant waiting and his model nowhere in sight, there was no choice but to recast the story. The trick was to find someone who was tall enough to keep their head and shoulders above water.

Stumped, Craig finally stepped in to act out as well as shoot the piece. He scouted his scenes at the beautiful Hidden Valley Springs Resort in Laguna. He rigged gear and set cameras, then dashed back and forth through each scene a few times to fill the shot list for the promo reel. Checking the footage, he’d adjust the rigging and then dash back for another take. 

Later, during post, he and composer/son Chris Pulsifer, conjured up the idea to use ‘bag sounds’ — the pack’s zipper and hardware — to lay down a percussion track in a style the two dub ‘Ambient Schtick’. We think it’s pretty cool.

FoundFolios picked up the story and  interviewed Craig about the project. And if you missed seeing the video when we posted it on Facebook, check it out:

Sam is the PR and Photographer Relations Manager for Lowepro’s Worldwide Marketing team.


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  • H.W. Butch Clor says:

    Damn, that is the kind of bag I need to move up to. I photograph, emergency services(Fire Departments and EMS) in action and during training, and always having good weather is not an option. Not to forget that on a fireground or training scene, there will always be lots of water..

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