For the launch of our limited-edition Echelon Series, we called on photographer Blair Bunting – a consummate perfectionist and Loweprofessional – to not only shoot the campaign, but star in it.


We’ve designed bags for all types of image makers for the last 48 years. With the Echelon Series, we challenged our design team to dream up the ultimate expression of crafted luxury and protection. And we directly worked with professional photographers like Blair Bunting to create this series. So it seemed incredibly natural to align our premium photo and laptop luggage with a photographer at the top of his game.

Blair decided to tell a visual story of the “not-so-glorious” behind-the scenes life of a traveling pro photographer and share a real look into what he does. He is a bit shy, so although we get to see him in a few shots, he also hired a model to serve as dual “Blair”.

For Blair, it all starts with one light. He doesn’t like to over light a shot. He took inspiration from real time spent in hotel hallways for an image that represents the life of editorial assignments. “That shot is very personal to me.”

Blair chose to pair the models with these “beautiful bags” to represent the unexpected and romantic nature of a fashion shoot. “We wanted to see where expression led us on this.”

The exercise of creating our first high-end collection of photo and laptop bags, and collaborating with a discerning professional photographer who has perfected his craft, is very pleasing.

We invite you to take a closer look at the Echelon Series and watch our behind-the-scenes video with Blair and his crew. Echelon is available exclusively online in the United States. Don’t just get there. Arrive.

Katrina Neill

About Katrina Neill

Katrina was the Senior Editor & Communications Manager for Lowepro.

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