As creatives, we see the colors of the world through the camera lens. Pantone’s color of the year for 2018 is 18-3838 ULTRA VIOLET. A beautiful shade of purple with a slight hint of blue. When we saw Ultra Violet our first thought was the color of the night sky in the middle of the Milky Way. This month we asked our Lowepro Storytellers to find Ultra Violet 18-3838 in their part of the world.

You know that feeling of accomplishment when you have started from the bottom of the path through the bush for hours, scaled across the tree line, sit and have lunch on top of the summit. That’s the best feeling in the world.

Sony a7ii
ISO 160

Jeff Hinman

A little-known fact about myself is that I am color blind so sometimes color specific assignments can be challenging. The image I included for this months post is quite literally my exact interpretation of how close my eyesight can match the color that was assigned to us. I chose this image because Spring is finally upon us. After months of cold moody images, the landscapes are starting to fill with color again. Aesthetically this isn’t a complicated image but I don’t believe an image has to be complicated to be impactful. Because of the green backdrop, the color of the wildflower pops off the screen. I know I don’t speak for myself when I say I can not wait to hit the trails and enjoy the Spring flowers.

Canon 5D Mark III
F/4 @ 1/4000
Canon L Series 24-105mm

Luke Pearsall

A Velvet-purple Coronet Hummingbird showing off its incredible iridescence in the cloud forests of Colombia.

Glenn Bartley

As photographers, the kaleidoscope of colours present at Nikita & Rishi’s wedding was both inspiring and daunting to capture. But what made it all the more powerful was the accompaniment of an amazing range of emotions – from tears of joy to gut-busting laughter. If you look hard enough, pretty sure you can find PANTONE 18-3838 Ultra in there 😉 We are truly blessed to bear witness to the joining of such vibrant and colourful souls…

Dave & Quin Cheung

Purple is commonly known for spirituality, the sacred, higher self, passion, balance, and vitality. Purple helps align our energy with the energy of the universe. Light purple hues represent feminine energy, romantic and nostalgic feelings. Dark purple hues are known to evoke feelings of gloom, sadness, and melancholy. Bright purple hues have been known to fuel imagination and creativity.

Gregg Jaden

Dawn light at Lake Minnewanka, Banff National Park, Canada’.
Nikon D800
Nikkor 17-35 2.8 lens
iso 100
0.4 sec exposure

Viktoria Haack

The bluebell woods in Scotland are incredible and finding a hidden patch can be really challenging. I spent a couple of weeks last summer mindfully keeping an eye for an area that looked like it might contain a field or area of them and finally, after two weeks of searching, came across an incredible display of these in the small region of Perthshire where the bluebells are commonly found. The vibrancy and crispness of the violet next to green is simply breathtaking.

Nikon D800
ISO 100
F 10
1/125 sec

Joseph Roybal

As a photographer, seeing the world in every shade is something I feel fortunate for. I get no greater pleasure in life than watching the sun’s light fall, changing beautifully with each passing minute. Since 2012 I’ve been loading my medium format Bronica with 120mm Kodak Aerochrome, and seeing my travels in a different light. This extinct infrared film stock changes the Earth’s landscape wildly, turning all vegetation pink. During a fishing and backpacking trip, I shot a roll it through the wilderness and it has really pushed Denali National Park further into majesty.

Camera: Bronica ETR Si
Film: Kodak Aerochrome
Settings: not recorded

Ryan Struck

I love seeing the colorful Ghana fabrics that everybody wears. During Harmattan in Ghana the landscape isn’t as green and the orange dust covers everything. I noticed this young girl wearing this purple outfit outside while doing her chores and I stopped to capture her portrait. I’m not sure it’s the exact Pantone color of the year, but it’s pretty close!

Sigma Art Lens
ISO 500

Tara Shupe

Moments before the sun disappears behind the mountains and darkness takes over we get to witness all sorts of colors. Those moments of the day create and enhance the most magical colors and paint the mountains.

Nikon 70-200 f/2.8
ISO 640

Guy Fattal

Flowers of the wild pea (Fabaceae family) reflect a purple, iridescent glow in the fading afternoon light of the Okanagan Valley, British Columbia.  The plant, a naturally occurring and mildly toxic member of the legume family, is attributed in having caused the death of Christopher McCandless who, in 1992 trekked into the Alaskan wilderness to ‘live off the land’.  Alas, for lack of food, the young hermit took to eating large quantities of the seeds, which ultimately led to his demise.
Canon EOS 5D Mark III, ISO: 400, Aperture: 11, Shutter: 1/400

Craig Pulsifer

There are no limits other than what you put on yourself.  Yes you can!

Sony a7R III

Karl Zoltan

In this image color, light and focus are used to emphasize the primary character, Captain Phasma, while simultaneously de-emphasizing the stormtroopers in the back.

Canon 5D Mark III
Canon 135mm f/2L@ f/2
ISO 100
1/160 sec

Mitch Wu

A magical evening on the Point Reyes National Seashore with the full moon setting over the Point Reyes Lighthouse and the mighty Pacific.

Camera Info:
Nikon D800E
Nikkor 14-24mm f/2.8
30 sec
ISO 3200

Rachid Dahnoun

She is bold, creative, and unconventional. At no other time in history have young woman been so empowered to take creative risks, own their individuality, and to push past social norms and boundaries than today. This dramatic hue of Ultra Violet symbolizes originality, ingenuity, and visionary thinking – to which she is co-creator of a more inspired future for us all.

Canon 60D
50 mm
ISO 400

Willow McDonough

Hands-down the most spectacular sunrise in the Okanagan Valley in 2017. This image was captured at the beautiful Predator Ridge Resort near Vernon, BC. We spent an amazing week here shooting drone aerials.

DJI Inspire; f/2.8; 1/60 second; ISO 100; 15mm lens

Shawn Talbot

Aurora Lampson

About Aurora Lampson

Aurora is the Social Media and Community Manager at Lowepro. When not in the office Aurora is a professional commercial and portrait photographer.

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